The official website for the My Hero Academia anime franchise announced today that it will collaborate with this year’s Kanda Matsuri, which will be held at Kanda Shrine/Kanda Myoujin and the areas around Tokyo in the middle of May. It is one of the three largest festivals in Japan, along with Gion Matsuri in Kyoto (July) and Tenjin Matsuri in Osaka (June-July).
According to its official website, the shrine was first built at present Chiyoda-ku, Tokyo, about 1,270 years ago, then moved to Kanda-dai at the beginning of the Edo era, in 1603. The festival began in the beginning of the era to celebrate the war victories of Ieyasu Tokugawa, the founder and first shogun of the Tokugawa shogunate.
From the middle of April, collaboration posters featuring the anime characters in happi carrying a mikoshi together will be displayed mainly around the shrine, as well as in the Tokyo areas including
Kanda, Nihonbashi, Otemachi, Marunouchi, and Akihabara. And a collaboration goods store will open
in the shrine between May 4 and 6, while Myoujin Cafe in Bunkyo-ku will offer collaboration menu from
April 24 to May 27.
— 僕のヒーローアカデミア_アニメ公式 (@heroaca_anime) 2019年4月15日
— 神田明神物販情報 (@CrocoMD) 2019年4月15日
©Kohei Horikoshi/Shueisha, “My Hero Academia” Production Committee